9.03.2006

Rant: Shoes to DIE for...

this post could also be called:
reason #651 i will never buy jimmy choo shoes. the previous 650 reasons being single dollar bills. absurd.

anyways. i was flipping through my latest elle magazine. yes, free subscription and sometimes there's coupons for free smoothies from dunkin donuts or undies from victorias secret. or vice versa. hush it.

so flipping through elle, just finished the gawd AWFUL lindsay lohan interview, i tried to give her a chance, really i did. but the girl is delusional! she's crazy! i can't take it. but back, again, to the flipping of the glossy elle pages when i come across this:

what we have here is model molly sims and film score composer quincy jones in a bit of a pickle. evidently, molly and quincy had a night on the town, she enjoying her frollicking in lovely $700 strappy jimmy choos, him playing super cool in evil-man black....after carousing (in new york?) they drive all the way to the dessert where quincy has to bury his lovely lady in white (you can't quite tell from this scan, but her eyes are closed and trust me, she ain't playin' opossum). hmm...did she die before the drive? did she at least get to appreciate the scenery? hold the phone...did she even get to break in those beautiful shoes?!?!

what the hell people? i mean i'm all for provacative advertisements. vogue has some very fascinating ones with photography that is often quite artistic and edgy. of course there's the whole art/advertising mess but i don't want to get into that. what pisses me off here is that this is an ad in elle magazine, a magazine mostly read by teens and twentysomethings depicting a woman preparing to be buried in the middle of a dessert...and it's all for selling shoes. SHOES!

i did a little research. evidently this is a three part ad campaign. in the other photos molly and quincy are walking away from a burning car with jimmy choo bags (i guess they drove from new york to nevada after pulling off a heist). in the other photo molly is changing a flat tire in the middle of the desert while quincy watches, he's got to save his energy for her burial after all.

this ad has pretty much left me speechless. what is it really trying to say? why can't elle magazine and jimmy choo be more responsible in their ads marketed to young girls/women? is "high fashion" above any laws of decency? is it something every woman wants to "die" for? well, if mr. choo had his way...

and ps. mr. quincy...i wikipediaed you and you are an activist for some good causes! what the heck man!?!?

currently listening: rachel yamagata, "happenstance" album
currently reading: virginia woolf, "moments of being"

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